Ever wondered why gifting matters? In the rush of making a living and building new transactional relationships, we often forget to embrace the innocence underneath our pressured souls. While the majority of the business landscape stands on hard marketing (say for 99%), the other 1% is often overlooked. This 1% is called soft marketing. A thoughtfully curated gift in the hospitality industry marks that investment.

This softer side of marketing is more impactful than imagined. It acts as a silent token of appreciation; transforming mere transitions into meaningful interactions.

By showing that you genuinely care and value your clients/partners, they end up being your trusted allies and voluntary brand ambassadors. In essence, offering your business increased referrals, repeat business, and a robust network of advocates; turning ordinary exchanges into extraordinary connections and propelling your business forward in a competitive market.

Take for instance, a self-initiated travel influencer posted about your venture on their social media handles, which gained you quite a popularity beyond your exposure and a healthy footfall. As a gesture of thank you, you can offer them a gift that aligns with or meets their need or enthills them in surprise. It can be a souvenir, board game, customized self-care kit, engraved wine glass, custom-engraved keyrings, or Magnetic wireless charger, and so on.

Take another scenario in count, suppose a valued customer gives a negative review for what-so-ever cause. What would you do? Utter those mere formal ‘sorry for the inconvenience’ words? How about sending him/her a customized gift box along with a Handwritten Letter instead!

You can also try sending them custom-design graphic clothing, engraved jewels, and fascinating artifacts too.

This walking an extra mile is a sure thing to melt an angry or hurt heart in a go. Moreover, they will whisper such goodness louder than any digital advertising.